A key revenue metric every app developer must become familiar with is ARPDAU. We’ll go over the basics of ARPDAU – what it is, how to calculate it, and how it helps your app monetization strategy.
Clients embarking on the journey of buying app users & installs often ask us “how much should I pay for a user? While industry benchmarks may be indicative of the cost of buying a user, they don’t indicate whether that user will be profitable.
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The most common use for LTV is profitable user acquisition but we’ve found there are many other useful applications for the LTV reporting. In this installment of Making Better Apps we explore some helpful methods to use LTV to increase the success — and profitability — of your app.
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