Clients embarking on the journey of buying app users & installs often ask us “how much should I pay for a user? While industry benchmarks may be indicative of the cost of buying a user, they don’t indicate whether that user will be profitable.
Complete Revenue Analytics and Reporting for MoPub. Track your LTVs with no SDK. Want a single dashboard of all MoPub reporting, including App Store and Google Play IAP and subscription revenue? Try aggregated, complete MoPub ad network reporting.
The most common use for LTV is profitable user acquisition but we’ve found there are many other useful applications for the LTV reporting. In this installment of Making Better Apps we explore some helpful methods to use LTV to increase the success — and profitability — of your app.
Our newest product: the industry’s fastest, easiest lifetime-value (LTV) reporting. With no additional SDKs AdLibertas customers can quickly and easily measure accurate ad & IAP LTVs for your app users.
We break-down the positives and negatives of using LTV reporting for your mobile app. While it can be a very powerful metric, it can easily lead you astray.