AdLibertas Blog

Header Bidding: is it worth it yet?

Header Bidding: is it worth it yet?

Last November we published our take on mobile header bidding — hard to believe it’s been almost 18 months—but back by popular demand we’ve put together an update on the market to help you decide if embarking into Header Bidding is worth your consideration.

read more
Q3 Market Watch: CPM adjustment & analysis

Q3 Market Watch: CPM adjustment & analysis

Executive summary: Banners: mostly driven by traditional brand cyclical budgets—are most impacted, dropping 19% from end of quarter highs (+11% avg). Full Screen: Largely performance (more often fixed) are impacted less (-4%); some partners buying increased. Global...

read more
GDPR: Early impact to traffic & buyers

GDPR: Early impact to traffic & buyers

How is mobile ad traffic being affected by GDPR? Surprisingly, despite a large pull back on EEU volume, global impact is very low. Banner CPMs most affected (-40% EEU) Shortage of reward video inventory driving up prices. Publishers & buyers running tags feeling...

read more
GDC Customer Dinner – 2018

GDC Customer Dinner – 2018

Wednesday, March 21st - 7:30PM Join AdLibertas publishers attending the year's GDC conference for an exclusive chance to sit-down with other like-minded publishers at one of our favorite San Francisco restaurants. We'd love to see you there! Calendar Invite The Venue:...

read more

Join our Newsletter