AdLibertas Blog

Q3 Market Watch: CPM adjustment & analysis

Q3 Market Watch: CPM adjustment & analysis

Executive summary: Banners: mostly driven by traditional brand cyclical budgets—are most impacted, dropping 19% from end of quarter highs (+11% avg). Full Screen: Largely performance (more often fixed) are impacted less (-4%); some partners buying increased. Global...

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GDPR: Early impact to traffic & buyers

GDPR: Early impact to traffic & buyers

How is mobile ad traffic being affected by GDPR? Surprisingly, despite a large pull back on EEU volume, global impact is very low. Banner CPMs most affected (-40% EEU) Shortage of reward video inventory driving up prices. Publishers & buyers running tags feeling...

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GDC Customer Dinner – 2018

GDC Customer Dinner – 2018

Wednesday, March 21st - 7:30PM Join AdLibertas publishers attending the year's GDC conference for an exclusive chance to sit-down with other like-minded publishers at one of our favorite San Francisco restaurants. We'd love to see you there! Calendar Invite The Venue:...

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Top Network Performance – 2018

Top Network Performance – 2018

Banners: Amazon takes the top 2 CPM placements but there are two noteworthy comments to consider: Amazon is well-known for only operating in select countries, (following their business model and as a result they skew higher given the majority of these countries...

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The Q1 Hangover

The Q1 Hangover

We all knew this was coming... My day of reckoning is tomorrow. Some say it's an adjustment period-- others call it a massacre--  one thing’s clear: it’s very hard to watch inventory prices fall after the glorious year-end highs occurring only days ago. Knowing...

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The Fourth Quarter: look-back and analysis

The Fourth Quarter: look-back and analysis

The fourth quarter is always a wild ride with exhilarating highs and discouraging lows. We always find it interesting and educational to look-back as the dust settles to see how the market reacted to mobile digital spend and glean what we can learn moving forward. How...

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