AdLibertas Blog

The Fourth Quarter: look-back and analysis

The Fourth Quarter: look-back and analysis

The fourth quarter is always a wild ride with exhilarating highs and discouraging lows. We always find it interesting and educational to look-back as the dust settles to see how the market reacted to mobile digital spend and glean what we can learn moving forward. How...

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Header Bidding: is it worth it?

Header Bidding: is it worth it?

In ad-tech new doesn’t always mean better. The industry is abuzz with the merits of header bidding but question we get most often is “should I try it?” We compile some real-world results to help you decide if header bidding is right for you.

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Is it Q4 yet?

Is it Q4 yet?

The fourth quarter is time of the year where publishers can make 40% of their yearly earnings in a few short weeks, the swell of earnings can take off overnight, and the revenue peaks create wistful nostalgia lasting throughout the first half of the next year. We’re...

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Q3 Top Network Performance

Q3 Top Network Performance

Heading into Q4 many publishers look for additional demand partners to supplement performance for advertising's most lucrative 10 weeks of the year. We’ve outlined recent top performing network performance from our customers over the last 30 days for banners and full...

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Averages Lie

Averages Lie

Stop relying on CPM averages when optimizing your traffic. At AdLibertas, we use technology to increase the efficiency of how developers sell traffic. Today, the majority of app developers struggle with their tools and use imperfect data and broad CPM averages to make...

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Network Ranking and Regional Strengths for Q1

Network Ranking and Regional Strengths for Q1

One of the hardest parts of choosing a new network is validating what will provide the biggest impact for your supply. We see a lot of different examples of network performance across many different apps around the world – and across 1 Billion daily impressions...

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