Skip to content

AdLibertas Blog

  • Statistics & Forecasting Modules

    We’ve recently launched two new modules for User Level Audience Reporting, both designed to help with better understanding your audience and more accurately predicting future outcomes (LTVs) of your measurements.

  • Which KPIs should you be using to monitor your app’s performance?

    Many of our customers tap the AdLibertas platform to build custom KPIs to monitor their app’s performance, and the one constant we see is an absolute variety of metrics that app developers use to track their app’s performance.

    Since one of the early questions we get with new customers is “which KPIs would you recommend” we thought it important to write up some of the findings we’ve seen, taught to us by our customers.

  • Webinar: How are apps using first-party data to drive growth?

    “First-party data” often gets a bad rap, and has become just another synonym for data onboarding and lookalike audience targeting. This means the term now comes with plenty of baggage, often including hugely negative connotations around shady data marketplaces and invasions of user privacy.

    But what does “first-party” really mean?