An impression discrepancy is a disagreement between two parties on impressions shown to users. We outline why they’re important, how they’re caused and how to fix them.
October was a busy month for the mobile app ecosystem. We summarize newsworthy events as well as some of our newest offerings for AdLibertas clients.
It can be daunting to start spending money to acquire users for your mobile app. In this post we share some of the most common mistakes we see.
A key revenue metric every app developer must become familiar with is ARPDAU. We’ll go over the basics of ARPDAU – what it is, how to calculate it, and how it helps your app monetization strategy.
Clients embarking on the journey of buying app users & installs often ask us “how much should I pay for a user? While industry benchmarks may be indicative of the cost of buying a user, they don’t indicate whether that user will be profitable.