AdLibertas Blog

How does first-party data drive app growth? We outline why app developers can– and should– use first-party data to drive growth goals.

MoPub is being acquired by AppLovin. We provide analysis for our customers on initial thoughts & recommendations.

App developers run Firebase AB tests with the aim to increase retention, engagement and user-LTVs by making tweaks from design, to mechanics, to app-economy.

But apps are complex, there are millions of possible iterations, where do you start?

We sit down with Alex McArdle, a data scientist at Random Logic Games to get his take on how he starts, maintains and runs Firebase AB tests.

Data science is becoming an increasingly important part of a mobile app’s growth. But what exactly does a Data Scientist do at a mobile app company? How do they do to help mobile apps grow?

We sit down with Data Scientist Andre Cohen who’s led data strategy for years for some of the most advanced mobile applications in the world to ask his take and experience.

This article outlines various methods for calculating a pLTV model for your apps, ranging from back-of-the-envelope to the most advanced computational models available.