Monetizing your app is hard.
The mobile advertising market lacks efficiency. This year $100 Billion dollars will be spent to reach consumers of in-app mobile content, but app developers will miss out on $33 billion because of inefficiencies between supply and demand. Simple economics shows increasing competition among buyers will increase prices. However, when selling inventory app developers face two fundamental challenges:
Finding the best buyer is hard and serving traffic is harder.
Average or estimate CPMs across large segments of impressions
Set & forget pricing.
Wrestle with complex, manual platforms.
Average prices fail at maximizing competition.
Static pricing allows CPMs to fall.
& Waste Time
Keeping up requires effort and adds overhead.
Does it really matter?
How much does it actually impact?
“Partnering with AdLibertas has turned out to be one of our most important strategic decisions,resulting in a massive revenue increase while saving us a huge amount of time and resources from the very first day of working together.”Matthias Kloss
The average AdLibertas customer increases ad earnings 30%
The AdLibertas platform will automate your optimization process, increasing your CPMs and earning you more in-app ad revenue.
“ad victoriam mercaturae ducit libertas”
The free market wins.
To properly help publishers benefit from advertising, you must understand both the needs of the app developers and the dynamics of the advertising industry. The AdLibertas founding team is made up of a unique blend of both: advertising executives and top app developers who recognized the plight of the app developer and joined forces to build a comprehensive solution enabling publishers to earn more from their in-app advertising.
Our name and motto are more than turn of phrase, they govern the mission of our company. Taking lessons from history, much of the Roman Empire’s success was due to the health of a thriving economy that spread free trade across the European landscape. Although creating a global republic isn’t our goal, our technology does improve the economy of mobile in-app advertising touching 60% of the world’s population. Success in any marketplace is dictated by efficiency of trade. A healthy market exists by providing liquidity of trade between app-developers and advertisers. Our mission is to use technology to create an efficient mobile advertising market.
We help developers earn more from in-app advertising.