Automate Reporting, Analytics & Optimization
Earn more from in-app advertising
The Problem
Monetizing your app is hard.
The mobile advertising market lacks efficiency. This year $100 Billion dollars will be spent to reach consumers of in-app mobile content, but app developers will miss out on $33 billion because of inefficiencies between supply and demand. Simple economics shows increasing competition among buyers will increase prices. However, when selling inventory app developers face two fundamental challenges:
Finding the best buyer is hard and serving traffic is harder.
Today App Developers
Guess
Average or estimate CPMs across large segments of impressions
Ignore
Set & forget pricing.
& Struggle
Wrestle with complex, manual platforms.
Cause Problems
Inefficient Competition
Average prices fail at maximizing competition.
Falling Prices
Static pricing allows CPMs to fall.
& Waste Time
Keeping up requires effort and adds overhead.
Does it really matter?
How much does it actually impact?
“Partnering with AdLibertas has turned out to be one of our most important strategic decisions,resulting in a massive revenue increase while saving us a huge amount of time and resources from the very first day of working together.”
Matthias KlossThe average AdLibertas customer increases ad earnings 30%
The Solution
Automation creates efficiency, driving up prices
1. Get clear access to data
Unified, attributed reporting data & powerful data analytics.
2. Test & iterate pricing
Automated, programmatic adaption of pricing to reflect changing market conditions.
3. Automate your strategy
No SDK, no development effort, automated optimization allowing you to focus on strategy, not busy-work.
The AdLibertas platform will automate your optimization process, increasing your CPMs and earning you more in-app ad revenue.
Our Story
“ad victoriam mercaturae ducit libertas”
The free market wins.
To properly help publishers benefit from advertising, you must understand both the needs of the app developers and the dynamics of the advertising industry. The AdLibertas founding team is made up of a unique blend of both: advertising executives and top app developers who recognized the plight of the app developer and joined forces to build a comprehensive solution enabling publishers to earn more from their in-app advertising.
Our name and motto are more than turn of phrase, they govern the mission of our company. Taking lessons from history, much of the Roman Empire’s success was due to the health of a thriving economy that spread free trade across the European landscape. Although creating a global republic isn’t our goal, our technology does improve the economy of mobile in-app advertising touching 60% of the world’s population. Success in any marketplace is dictated by efficiency of trade. A healthy market exists by providing liquidity of trade between app-developers and advertisers. Our mission is to use technology to create an efficient mobile advertising market.
We help developers earn more from in-app advertising.
AdLibertas customers earn more & save time.
The average AdLibertas customer increases earnings by 30%
“AdLibertas has been a wonderful addition to our monetization strategy. Their platform does a great job of saving us the time by automating otherwise impossibly-manual tasks as well as earning us more for our inventory.”
Eric D'Elia – Publisher's Clearing House
"AdLibertas' easy-to-use platform, robust, transparent data analytics, and great customer service make it a must-have add on for any developer."
Thomas Greaves, Game Circus
“Partnering with AdLibertas has turned out to be one of our most important strategic decisions. Their automatic waterfall management and market expertise resulted in a massive revenue increase while saving us a huge amount of time and resources from the very first day of working together.”
Matthias Kloss, Co-Founder
“Our reasons for using AdLibertas are simple – they allow us to make more money per ad served and ‘ignore’ daily waterfall management allowing us to focus on what we do best: build and launch fun games consistently & profitably.”
Andrew Stone, CEO
“AdLibertas has greatly facilitated waterfall management helping us increase revenue and save time. Their in-depth reporting capabilities are extremely helpful in our daily performance tracking!”
Valerie Husky, Director of Ad Monetization
"AdLibertas has increased our CPMs, overall revenue, and saves us significant time on day to day ad operations. The team is an excellent resource for all things mobile ad tech related, and their interface allows us to review performance of our ad partners easily and efficiently."
Komel Soin - Head of Monetization & Revenue
“AdLibertas has made a big difference in improving our mobile ad revenue and substantially decreases the time needed to manage and optimize ad performance.”
David Sigal, Ad Operations
"AdLibertas helps me maximize my revenue by managing my ads while letting me focus on what I'm good at: making a great product."
-Tim Gostony
“AdLibertas makes tracking revenue trends and maximizing profits a breeze.”
Will Taylor – Founder
