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    APIs pull data from all service partners. No integration needed.


    Get a secure and cost-effective source of truth.

  • You get answers

    Easy, accessible access for everyone in your organization.

Get useful insights to grow your app.

Our platform unifies your data sources then gives you the tools to monitor, grow, and optimize your app.

Answer important questions to help your app grow

  • Predict campaign success

    Machine learning predictive models to measure campaign outcomes early.

  • Find your most valuable users

    Identify your most valuable users early by their actions, behavior or characteristics.

  • Find your most valuable events

    Determine and compare the value of user events and in-app actions.

  • AB Test Measurement

    Measure the engagement and actual revenue earned from your existing AB test variants.

  • Learn what drives purchases

    Find the events and characteristics of users who make in-app purchases.

  • Learn what drives churn

    Find events and actions that lead to users leaving the app.

Get answers from your data

  • Monitor performance

    Rich, interactive dashboards to track earned revenue from all of your sources.

  • Explore user behavior

    Find and explore insights into user events, actions and performance.

  • Focus on what matters

    Create custom dashboards to track custom KPIs and important usage metrics for your app and users.

How it works

No SDK. Integration is a snap. Get easy reporting for the entire organization.

Customer Use-Cases

  • Using first-day actions to find valuable users

    Mike Newman, creator of Flow Free, found users who complete a puzzle on their first day are worth >20X more than users who don’t.

  • The effect of IDFA opt-ins on user LTVs

    Popular publisher and longtime customer PixelTrend discovered users who opt into ad-tracking are worth 5X more after just 60 days.

  • Predicting user LTV early and accurately

    Random Logic Games increases user predicted lifetime value (pLTV) accuracy and saves time by leveraging Audience Reporting forecasting.

  • Optimizing subscription prices

    Too high and no one buys, too low and you cannibalize revenue. Narwhal for Reddit shares how measuring pLTV of users helps find the optimal cost for subscription pricing.

  • Improving User Retention

    Winner of Apple’s prestigious Best App of 2019, FlipaClip, found users who complete an onboarding tutorial stay in the app longer and are worth 2X more than those who skip.

  • Optimizing for opt-ins doubles revenue

    Simply increasing encouragement for tracking opt-ins has doubled revenue and increased retention for PixelTrend apps.

Frequently Asked Questions

How does it work?

The AdLibertas platform combines data generated from your app service providers to give you centralized, actionable answers on user performance by user action, acquisition source, or other characteristics. We connect via APIs so no specialized integration or SDKs are necessary — most customers can get started with no engineering resources! For more information, see our onboarding tutorial.

What do I need to get started?

For most app developers there is no SDK needed! We only collect credentials to consolidate and store analytics and revenue data. For more integration information see our getting started documentation.

How much does it cost?

Platform cost depends on your usage and data volume. We do offer a free 14-day trial. For details please contact us to get a quote.

How do you measure revenue?

To ensure accuracy we capture actual revenue events. For ad revenue, we collect impression-level reporting, for in-app purchase and subscription revenue we collect device events and validate them with the app stores. For more information see details in our integration documentation.

How do you get user events?

We collect user events directly from your analytics provider — no additional SDK is needed. To see how it works, see documentation on how to integrate Analytics Connections.

How do you manage privacy/security?

AdLibertas takes user and client privacy very seriously. As such we have strict policies and technologies in place to adhere to global regulations as well as secure app developers’ private and sensitive information. Read more in our documentation.