AdLibertas employee Chidi Nnaji recently celebrated his marriage to Amy Verhey in the San Francisco Bay Area.
Read the story on how Chidi, a native Nigerian met his Bay-Area native wife in today’s The New York Times article.
Growth is a universal goal for app developers – but how do you get started?
At first, this may seem a daunting task: this article aims to give app developers some tips from the iterations we’ve seen from our customers.
Being able to predict user-behavior of users in your app will help you predict churn, increase user LTV, and increase effectiveness of user acquisition.
We’ve put together a four-step guide to finding, measuring and refining your app’s events with the hopes you too can start to quantify – and predict –user behavior.
Mobile apps have been around for over a decade but there are a vast number of app developers – some brand new, others with millions of organic users –have the same question: how do I buy users (profitably) for my app?
This article expands on each of these steps to give app developers a playbook on where to get started.
Last week mobile industry-vetran John Koetsier featured the latest published AdLibertas CPM & LTV findings on Forbes — where app developers are facing a changing reality where iOS values are tumbling and Android values are skyrocketing.