Growth is a universal goal for app developers – but how do you get started?
At first, this may seem a daunting task: this article aims to give app developers some tips from the iterations we’ve seen from our customers.
Being able to predict user-behavior of users in your app will help you predict churn, increase user LTV, and increase effectiveness of user acquisition.
We’ve put together a four-step guide to finding, measuring and refining your app’s events with the hopes you too can start to quantify – and predict –user behavior.
Mobile apps have been around for over a decade but there are a vast number of app developers – some brand new, others with millions of organic users –have the same question: how do I buy users (profitably) for my app?
This article expands on each of these steps to give app developers a playbook on where to get started.
Last week mobile industry-vetran John Koetsier featured the latest published AdLibertas CPM & LTV findings on Forbes — where app developers are facing a changing reality where iOS values are tumbling and Android values are skyrocketing.
Ad rates for Android have caught up– and eclipsed– iOS for the first time ever on most ad formats. Is this the new normal?