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Category: Best Practices

  • Data is a mobile app’s most valuable asset. Here’s how to make it work for you: Part 1

    Leading companies go to great lengths to obtain, protect and use data to their advantage. And it’s no secret why, data is the cornerstone for mobile apps.

    Correctly leveraged, your data will tell you what to do, when to do it, it will increase your profitability and decrease your uncertainty for the future. Quite simply data is your company’s biggest asset. This article goes in-depth on how you can use it.

  • The correct framework for AB testing your mobile app

    A/B tests are a great way to experiment to find improvements for your app. Since there’s no app exactly alike, there’s no one right way to go about running A/B tests or making decisions to improve your app, we’ve taken the learnings from our customers to put together the following guide to help app developers looking to start effectively AB testing their app.

  • Firebase AB Testing your app: tips from a pro

    App developers run Firebase AB tests with the aim to increase retention, engagement and user-LTVs by making tweaks from design, to mechanics, to app-economy.

    But apps are complex, there are millions of possible iterations, where do you start?

    We sit down with Alex McArdle, a data scientist at Random Logic Games to get his take on how he starts, maintains and runs Firebase AB tests.

  • What do data scientists do at mobile app companies?

    Data science is becoming an increasingly important part of a mobile app’s growth. But what exactly does a Data Scientist do at a mobile app company? How do they do to help mobile apps grow?

    We sit down with Data Scientist Andre Cohen who’s led data strategy for years for some of the most advanced mobile applications in the world to ask his take and experience.