How to keep Header Bidding from Hurting

How to keep Header Bidding from Hurting

Executive Summary Header Bidding is designed to increase dynamic competition for HB-enabled buyers. However, increasing liquidity to a minority of buyers gives an unfair pricing advantages leading to price erosion — and can decrease overall prices among other buyers....
Top Network Performance for Q2-2019

Top Network Performance for Q2-2019

  “Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...