How to keep Header Bidding from Hurting

How to keep Header Bidding from Hurting

Executive Summary Header Bidding is designed to increase dynamic competition for HB-enabled buyers. However, increasing liquidity to a minority of buyers gives an unfair pricing advantages leading to price erosion — and can decrease overall prices among other buyers....
Top Network Performance for Q2-2019

Top Network Performance for Q2-2019

  “Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...
Header Bidding: is it worth it yet?

Header Bidding: is it worth it yet?

An update on mobile Header Bidding Last November we published our take on mobile header bidding — hard to believe it’s been almost 18 months—but back by popular demand we’ve put together an update on the market to help you decide if Header Bidding / Advanced...
Top Network Performance – 2019

Top Network Performance – 2019

  Another Q4 has come and gone and while we are suffering the after-effects of sky-high year-end performance, many turn to the ad-stack in the interest of rounding out demand partners, trimming the fat and adding newcomers. Back by popular demand, we’ve...
Top Network Performance – 2018

Top Network Performance – 2018

Banners: Amazon takes the top 2 CPM placements but there are two noteworthy comments to consider: Amazon is well-known for only operating in select countries, (following their business model and as a result they skew higher given the majority of these countries...