Having been on both the receiving and sending side of ad fraud policy violations, I’ve walked plenty of app developers through rectifying ad fraud in the past decade and found it high-time to give some background and insights into the why and how to fix these issues.
Often, when company giants clash, it’s of little concern to the average person. However, our world is more connected than ever and when it comes to apps, everyone will be impacted by Apple and Facebook coming to blows. And not all for the better.
In part 2 of our 3-part series we explore the app publisher business models most likely to suffer and those who are poised for success in the new post-ATT world.
App developers need conversion events to optimize for valuable user acquisition. But how do you choose the correct conversion events?
This three-part series is our assessment of what’s to come for the mobile app industry, which apps are poised to win or likely to struggle, and how app developers can prepare and adapt.
Part 1: Where will the impacts be felt? How are app developers preparing now, and how will they drive revenue in the near-term?