May 20, 2019 | Best Practices, Infographic
Executive Summary Header Bidding is designed to increase dynamic competition for HB-enabled buyers. However, increasing liquidity to a minority of buyers gives an unfair pricing advantages leading to price erosion — and can decrease overall prices among other buyers....
Apr 19, 2019 | Best Practices, Infographic, News
“Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...
Feb 8, 2019 | Best Practices, Infographic
An update on mobile Header Bidding Last November we published our take on mobile header bidding — hard to believe it’s been almost 18 months—but back by popular demand we’ve put together an update on the market to help you decide if Header Bidding / Advanced...
Jan 6, 2019 | Best Practices, Infographic, News
Another Q4 has come and gone and while we are suffering the after-effects of sky-high year-end performance, many turn to the ad-stack in the interest of rounding out demand partners, trimming the fat and adding newcomers. Back by popular demand, we’ve...
Jul 6, 2018 | Best Practices, New Product
1. Add a User to MoPub: Once you receive your AdLibertas dashboard credentials, simply login to our dashboard & add your MoPub account information. We recommend using the following naming convention: CompanyName@adlibertas.com. Adding a Mopub user. Login 2. Add...
Jan 8, 2018 | Best Practices, Infographic
Banners: Amazon takes the top 2 CPM placements but there are two noteworthy comments to consider: Amazon is well-known for only operating in select countries, (following their business model and as a result they skew higher given the majority of these countries...
