Jul 12, 2019 | Best Practices, Case Study, News
Background: In 2013, having grown tired of working a typical desk job, Andrew Stone and Nick Sloan took a leap of faith and founded Random Logic Games. The company immediately found success in chart toppers Guess the 90s and Guess the Emoji, the latter of which held...
Jul 11, 2019 | Best Practices, Case Study, News
Background: Publishers Clearing House has been a household name in the US for generations. Since 1953 the company has been a social staple and unlike many contemporaries the once exclusive direct-to-mail company has made a very successful transition to digital. They...
Jun 21, 2019 | Best Practices, Case Study, News
Magmic uses automation to stay ahead of the mobile ad market Background: Magmic has been making mobile games for 15 years. For context, when the App Store first launched Magmic had already been making mobile games for six years.Over the years they’ve grown and now...
Jun 5, 2019 | Best Practices, Case Study, News
Rick always knew his app could earn more; turns out he was right. revenue +96% CPM +114% days live 8 Background: Narwhal for Reddit is the go-to iOS application for Reddit users. Since 2014 the app has captured attention achieving a nearly...
May 20, 2019 | Best Practices, Infographic
Executive Summary Header Bidding is designed to increase dynamic competition for HB-enabled buyers. However, increasing liquidity to a minority of buyers gives an unfair pricing advantages leading to price erosion — and can decrease overall prices among other buyers....
Apr 19, 2019 | Best Practices, Infographic, News
“Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...
