The most common use for LTV is profitable user acquisition but we’ve found there are many other useful applications for the LTV reporting. In this installment of Making Better Apps we explore some helpful methods to use LTV to increase the success — and profitability — of your app.
We break-down the positives and negatives of using LTV reporting for your mobile app. While it can be a very powerful metric, it can easily lead you astray.
Advice and state-of-the-market for the forthcoming iOS 14 changes.
We’ve received great feedback from our VentureBeat article this week and to share we’ve compiled the three most popular questions asked by customers and readers.
As Published in Venture-Beat: Regardless of short-term usage boom, there’s an economic downturn coming, and that means there’s a winter coming for app developers everywhere.