Category: News

Mobile data industry veteran joins AdLibertas to help guide product and data strategy.

AdLibertas employee Chidi Nnaji recently celebrated his marriage to Amy Verhey in the San Francisco Bay Area.

Read the story on how Chidi, a native Nigerian met his Bay-Area native wife in today’s The New York Times article.

Last week mobile industry-vetran John Koetsier featured the latest published AdLibertas CPM & LTV findings on Forbes — where app developers are facing a changing reality where iOS values are tumbling and Android values are skyrocketing.

Ad rates for Android have caught up– and eclipsed– iOS for the first time ever on most ad formats. Is this the new normal?

iOS CPMs remain down, Android seems to be picking up the slack. These changes signal significant impact on long-term user value (LTV).