Category: News

iOS CPMs showing indications of a major impact – or is it simply month-end fluctuations? We provide the indexed CPMs, you decide.

We talk to mobile app developers every day. They share challenges, findings, frustrations and questions in their efforts to drive a successful growing business.

They teach us a lot and we hope sharing some of our recent memorable quotes will bring you enjoyment, and learnings in growing your own business

We’re very excited to announce the release of predictive lifetime value (pLTV) Forecasting for Audience Reporting, which will allow users to apply projections to determine future LTVs. And in our case, LTV includes both IAP and log-level ad-impression revenue events.

How much should you charge for a subscription? Too high and no one buys, too low and you cannibalize revenue. Narwhal for Reddit shares their experience in using Audience Reporting to determine pLTV of users and determine the optimal cost for the introduction of subscriptions.

Our newest product allows you easily and accurately measure revenue impact by user event or actions.