“First-party data” often gets a bad rap, and has become just another synonym for data onboarding and lookalike audience targeting. This means the term now comes with plenty of baggage, often including hugely negative connotations around shady data marketplaces and invasions of user privacy.
But what does “first-party” really mean?
Combine app revenue across all mediators and app stores.
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When it comes to how mobile companies are planning how to best utilize data for growth in 2022, we’ve seen some trends and applications that we’re excited to see gain traction.
From company staffing, to the application of machine-learning, the underlying theme of data utilization has become table stakes for proactive growth strategies and we’ve shared some of our favorite trends for 2022.
Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.
This article walks through thoughts and recommendations on making the switch.
MoPub is being acquired by AppLovin. We provide analysis for our customers on initial thoughts & recommendations.