Top Network Performance for Q2-2019

Top Network Performance for Q2-2019

  “Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...
Top Network Performance – 2019

Top Network Performance – 2019

  Another Q4 has come and gone and while we are suffering the after-effects of sky-high year-end performance, many turn to the ad-stack in the interest of rounding out demand partners, trimming the fat and adding newcomers. Back by popular demand, we’ve...
Q3 Market Watch: CPM adjustment & analysis

Q3 Market Watch: CPM adjustment & analysis

Executive summary: Banners: mostly driven by traditional brand cyclical budgets—are most impacted, dropping 19% from end of quarter highs (+11% avg). Full Screen: Largely performance (more often fixed) are impacted less (-4%); some partners buying increased. Global...
GDPR: Early impact to traffic & buyers

GDPR: Early impact to traffic & buyers

How is mobile ad traffic being affected by GDPR? Surprisingly, despite a large pull back on EEU volume, global impact is very low. Banner CPMs most affected (-40% EEU) Shortage of reward video inventory driving up prices. Publishers & buyers running tags feeling...
GDC Customer Dinner – 2018

GDC Customer Dinner – 2018

RSVP! Wednesday, March 21st – 7:30PM Join AdLibertas publishers attending the year’s GDC conference for an exclusive chance to sit-down with other like-minded publishers at one of our favorite San Francisco restaurants. We’d love to see you there!...
The Q1 Hangover

The Q1 Hangover

We all knew this was coming… My day of reckoning is tomorrow. -Developer, Casual Games December 31st, 2018 Some say it’s an adjustment period– others call it a massacre–  one thing’s clear: it’s very hard to watch inventory prices fall after...