When it comes to how mobile companies are planning how to best utilize data for growth in 2022, we’ve seen some trends and applications that we’re excited to see gain traction.
From company staffing, to the application of machine-learning, the underlying theme of data utilization has become table stakes for proactive growth strategies and we’ve shared some of our favorite trends for 2022.
Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.
This article walks through thoughts and recommendations on making the switch.
MoPub is being acquired by AppLovin. We provide analysis for our customers on initial thoughts & recommendations.
Mobile data industry veteran joins AdLibertas to help guide product and data strategy.
AdLibertas employee Chidi Nnaji recently celebrated his marriage to Amy Verhey in the San Francisco Bay Area.
Read the story on how Chidi, a native Nigerian met his Bay-Area native wife in today’s The New York Times article.