How to keep Header Bidding from Hurting

How to keep Header Bidding from Hurting

Executive Summary Header Bidding is designed to increase dynamic competition for HB-enabled buyers. However, increasing liquidity to a minority of buyers gives an unfair pricing advantages leading to price erosion — and can decrease overall prices among other buyers....
Top Network Performance for Q2-2019

Top Network Performance for Q2-2019

  “Should I be working with anyone else?” - Every Publisher, Ever Aggregated network performance ranking is one of the most common requests we receive among our mobile app publishers, especially as we enter the doldrums of Q2 where many take the time to...
Header Bidding: is it worth it yet?

Header Bidding: is it worth it yet?

An update on mobile Header Bidding Last November we published our take on mobile header bidding — hard to believe it’s been almost 18 months—but back by popular demand we’ve put together an update on the market to help you decide if Header Bidding / Advanced...
Top Network Performance – 2019

Top Network Performance – 2019

  Another Q4 has come and gone and while we are suffering the after-effects of sky-high year-end performance, many turn to the ad-stack in the interest of rounding out demand partners, trimming the fat and adding newcomers. Back by popular demand, we’ve...
Q3 Market Watch: CPM adjustment & analysis

Q3 Market Watch: CPM adjustment & analysis

Executive summary: Banners: mostly driven by traditional brand cyclical budgets—are most impacted, dropping 19% from end of quarter highs (+11% avg). Full Screen: Largely performance (more often fixed) are impacted less (-4%); some partners buying increased. Global...
GDPR: Early impact to traffic & buyers

GDPR: Early impact to traffic & buyers

How is mobile ad traffic being affected by GDPR? Surprisingly, despite a large pull back on EEU volume, global impact is very low. Banner CPMs most affected (-40% EEU) Shortage of reward video inventory driving up prices. Publishers & buyers running tags feeling...