Geoff Hladik, head of Growth for Visual Blasters shares his story on how a simple AB test turned into creating dynamic app experiences to increase user engagement, retention, and LTV.
VisualBlasters is constantly looking for ways to increase retention and user-engagement on their popular apps. Testing a hypothesis, Geoff Hladik released some paid-features to users and was surprised to see that — in addition to retention — revenue increased as well.
Random Logic Games uses Firebase AB testing and AdLibertas Audience Reporting to test game mechanics and increases user LTVs 10% in a single AB test.
After finding a dramatic LTV difference for users who’ve opted into sharing advertising identifiers, Sebastian Hobarth, CTO of Pixel Trend, has started optimizing prompts to encourage users to allow tracking. It helped. A lot.
Mike Newman, creator of Flow Free, always wondered if the number of games played on the first day would help predict a user’s lifetime value (LTV).