How big is “big data”? Well, a petabyte (PB) is a thousand terabytes– or a million gigabytes. You would generate 1PB of data if you took 4,000 photos. A day. Over your entire life.
So big data is, well, big. But big data is hard. And expensive. Designing and maintaining a cost-effective data platform that scales to process 10PB of data a day is no small feat. AdLibertas CTO, Allen Eubank, walks through our approach at how we achieve massive scale in helping our customers get useful, actionable insights from their user data.