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AdLibertas Blog

  • How to calculate the LTV of a user on their first day

    Applying data science to your app may feel ethereal and out of reach for a small indie app publisher. But this isn’t the case. In fact, it’s easier than ever to leverage data to make intelligent decisions to help with your app growth and performance.

    We cover how any app developer can quickly and easily predict the lifetime value (pLTV) of a user on their app on the first day without needing to invest in data scientist or hire a full blown data team.

    • November 23, 2021
    • News

    The MoPub Transition: Updates & Recommendations for MoPub Publishers

    Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.

    This article walks through thoughts and recommendations on making the switch.

  • Data is a mobile app’s most valuable asset. Here’s how to make it work for you: Part 1

    Leading companies go to great lengths to obtain, protect and use data to their advantage. And it’s no secret why, data is the cornerstone for mobile apps.

    Correctly leveraged, your data will tell you what to do, when to do it, it will increase your profitability and decrease your uncertainty for the future. Quite simply data is your company’s biggest asset. This article goes in-depth on how you can use it.