- December 8, 2021
- Best Practices
How to calculate the LTV of a user on their first day
Applying data science to your app may feel ethereal and out of reach for a small indie app publisher. But this isn’t the case. In fact, it’s easier than ever to leverage data to make intelligent decisions to help with your app growth and performance.
We cover how any app developer can quickly and easily predict the lifetime value (pLTV) of a user on their app on the first day without needing to invest in data scientist or hire a full blown data team.