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AdLibertas Blog

    • November 23, 2021
    • News

    The MoPub Transition: Updates & Recommendations for MoPub Publishers

    Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.

    This article walks through thoughts and recommendations on making the switch.

  • Data is a mobile app’s most valuable asset. Here’s how to make it work for you: Part 1

    Leading companies go to great lengths to obtain, protect and use data to their advantage. And it’s no secret why, data is the cornerstone for mobile apps.

    Correctly leveraged, your data will tell you what to do, when to do it, it will increase your profitability and decrease your uncertainty for the future. Quite simply data is your company’s biggest asset. This article goes in-depth on how you can use it.

  • The correct framework for AB testing your mobile app

    A/B tests are a great way to experiment to find improvements for your app. Since there’s no app exactly alike, there’s no one right way to go about running A/B tests or making decisions to improve your app, we’ve taken the learnings from our customers to put together the following guide to help app developers looking to start effectively AB testing their app.