This three-part series is our assessment of what’s to come for the mobile app industry, which apps are poised to win or likely to struggle, and how app developers can prepare and adapt.
Part 1: Where will the impacts be felt? How are app developers preparing now, and how will they drive revenue in the near-term?
iOS14.5 is right around the corner and if you have questions, you’re not alone. We’ve prepared a some background and resources on the necessary changes and recommend you update well before the new OS roll-out.
Why are users dropping off in the onboarding funnel? Cult-classic animation app Flipaclip uses AdLibertas Audience Reporting to understand new users drop out of the onboarding funnel and takes action to increase retention– and monetization of these lost users.
Popular publisher PixelTrend uses AdLibertas Audience Reporting to determine the impact on user LTV for IDFA opt-ins.
Happy Holidays from AdLibertas! What started out as a crazy fall with massive upheaval in both the iOS and Android ad ecosystems has led to a slightly calmer start to the holiday shopping season. We should continue to see strong ad revenues as more shopping than ever is occurring online and in-app.