- December 22, 2021
- Best Practices
How 2022 data strategies differ between large, medium, and small app publishers
2021 was a year of change for app developers. The role of data, specifically, has been a lynchpin in the cause and effect of many of these changes.
It occurred to me the other day a mobile app company’s size and —more importantly—sophistication made for a trifurcation of strategies and aspirations in the coming year. I’ve outlined them in a post in what I hope provides an insightful view of how your company can use data for a clear advantage in the coming year.