Mobile ad mediators have stepped up to provide granular reporting at the user-level. This article is designed to help app developers understand how it works, why it’s important and how they should be using it.
An impression discrepancy is a disagreement between two parties on impressions shown to users. We outline why they’re important, how they’re caused and how to fix them.
October was a busy month for the mobile app ecosystem. We summarize newsworthy events as well as some of our newest offerings for AdLibertas clients.
It can be daunting to start spending money to acquire users for your mobile app. In this post we share some of the most common mistakes we see.
A key revenue metric every app developer must become familiar with is ARPDAU. We’ll go over the basics of ARPDAU – what it is, how to calculate it, and how it helps your app monetization strategy.