Latency has been an issue since the earliest days of online advertising. In mobile—because of the distributed nature of the phone’s network connection– latency is even more of an issue than traditional online advertising. This article is designed to outline the main causes, the effects and the best methods for dealing with latency in your mobile advertising strategies.
Mobile ad mediators have stepped up to provide granular reporting at the user-level. This article is designed to help app developers understand how it works, why it’s important and how they should be using it.
An impression discrepancy is a disagreement between two parties on impressions shown to users. We outline why they’re important, how they’re caused and how to fix them.
October was a busy month for the mobile app ecosystem. We summarize newsworthy events as well as some of our newest offerings for AdLibertas clients.
It can be daunting to start spending money to acquire users for your mobile app. In this post we share some of the most common mistakes we see.