- June 27, 2022
- Best Practices
Choosing optimal events for SKAdNetwork conversion values in IOS user acquisition
While app giants like Rovio can throw an army of data scientists at finding the optimal conversion value strategy for SKAdNetwork, it may seem like an insurmountable data science problem out of reach for most app developers. At AdLibertas we’ve put together some tips on how the rest of us can find meaningful events for making SKAN campaigns effective.