Random Logic Games uses Firebase AB testing and AdLibertas Audience Reporting to test game mechanics and increases user LTVs 10% in a single AB test.
After finding a dramatic LTV difference for users who’ve opted into sharing advertising identifiers, Sebastian Hobarth, CTO of Pixel Trend, has started optimizing prompts to encourage users to allow tracking. It helped. A lot.
- May 28, 2021
14.5 Rollout: iOS CPMs still down, Android climbing.
iOS CPMs remain down, Android seems to be picking up the slack. These changes signal significant impact on long-term user value (LTV).
- May 20, 2021
- Case Study
Case Study: Do the actions of a user’s first day help predict long-term value?
Mike Newman, creator of Flow Free, always wondered if the number of games played on the first day would help predict a user’s lifetime value (LTV).
- May 18, 2021
- Best Practices
Best Practices: Your Data Architecture and Data Pipeline – a conversation with Allen Eubank, Head of Architecture
Big data is challenging. Today we’re talking about managing mobile app data and how app developers can architect and build a scalable, reliable data pipeline to stay informed and make the best decisions for their apps.