Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.
This article walks through thoughts and recommendations on making the switch.
An increasingly popular use case for the AdLibertas data platform is using accurate user-level revenue to measure Firebase AB test outcomes. To help demonstrate the potential, I’ve put together a primer to share how combining Firebase AB tests with ad revenue will give app developers better measure Firebase test outputs.
Using data isn’t just for the big app companies.
This article outlines how data can drive up profits and can help you set a defensive barrier against market changes for any sized app.
Leading companies go to great lengths to obtain, protect and use data to their advantage. And it’s no secret why, data is the cornerstone for mobile apps.
Correctly leveraged, your data will tell you what to do, when to do it, it will increase your profitability and decrease your uncertainty for the future. Quite simply data is your company’s biggest asset. This article goes in-depth on how you can use it.
How does first-party data drive app growth? We outline why app developers can– and should– use first-party data to drive growth goals.