2019: Mid-Year Top Network Performance

Aug 6, 2019 | Best Practices, Infographic, News

As we charge into the second-half of Q2 we’ve compiled our standard network performance index to help ensure you’re working with the proper partners. As usual we’ve aggregated the market performance in a CPM index and market-share across a wide-variety of inventory types to give you an aggregated summary of network performance.

Top Banner Networks

 

Note CPM is based on a normalized index where the value is a multiple of the entire CPM average.

 

Banner Regional Breakdown

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Top Fullscreen Networks

Note CPM is based on a normalized index where the value is a multiple of the entire CPM average.

 

Fullscreen Regional Breakdown

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Top Reward Video Networks

Note CPM is based on a normalized index where the value is a multiple of the entire CPM average.

 

Reward Video Regional Breakdown

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Notes:

  • Ad-unit sizes are based on MoPub’s definition.
  • “Fullscreen” can include static, dynamic or even video creative served in this ad-size.
  • CPM are indexed against the global market average.
  • Numbers are based on network-reporting: serving discrepancies are not factored.
  • “English Speaking” countries are defined as Australia, New Zealand and Canada. 
  • “Rest of World” Rest of World represents all countries except US, UK, AU, CA & NZ- While this doesn’t mean publishers treat these countries similarly for optimization, often higher performing networks in these regions will perform similarly in many regions.

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