Meet the Team
Meet the Team
This is our first blogpost and it’s probably best to tell you a little about who we are.
We’re mobile-industry techies. We’ve spent our careers in mobile , both advertising and developing apps. We’ve been around mobile technology long enough to experience the ebb and flow of the ecosystems and we’ve found on constant: the app monetization technology always gets more advanced but it’s always challenging to get it working correctly. You could either spend all of your time tying together systems to maximize earnings or you could build better apps. Not both.
Around 2015 we started experimenting with building tools to support monetization of our apps then started to expand and give them to our friends: with the simply mantra: could we build tools to increase revenues utilizing the existing tech stack while saving time?
Our first step: does active ad optimization matter? As it turns out, the answer is a resounding yes. As we’ve proven with many customers since, our optimization actually doubled ad revenue overnight. But the manual labor to do so was very tedious. Then came the hard part: Could you automate the set-up and management? Unfortunately—as anyone who’s built product knows— “automation” can be no small feat. What started out with duct-tape, excel spreadsheets and a lot of manual data entry has gradually turned into an enterprise of cloud-based architecture that could scale to handle the biggest apps in the world.
Following the optimization came world-class reporting products we developed internally and expanded to offer our customers, at first to understand the performance of our business, then to uncover the opportunities for growth.
Now we have the world’s only platform designed specifically to help app developers make more money using their existing technology stack. We’re AdLibertas. We aren’t middle-men, ad networks or data collectors. We help app developers make from money from their applications.
Ten-year veteran of mobile advertising, Adam spent most of his career in sales but reluctantly admits his engineering background helps him more than he cares to admit.
The purveyor of our algorithmic optimization — longtime media buyer, Chris now sits on the sell-side of the table helping publishers wage competition among the networks.
The lead of our company’s dev ops and product architecture, Allen’s natural, perfect cool in any situation serves as an anchor for the rest of the team.
A veteran of startups and the head of our Belarus engineering office, Kirill guides the team responsible for making our product dreams a reality.