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Understanding Date Ranges with Audience Reporting

Previous Reading: Audience Reporting Walk-through :: Creating an audience :: Running Reports :: Absolute vs. Relative Reports

You need to select date windows when you define users to create an audience and then again when you view those users by running a report. This is simply because you may want to define users by their behavior during one timeframe, then see their performance over a different timeframe.

This important level of detail can be confusing when first using Audience Reporting – but once mastered it can uncover powerful insights of your users.

When you create an audience, you can restrict dates on users that meet the criteria you’ve defined. In the example below the users defined below have completed a “DailyCompleted” Event within the last 7 days.

Users who’ve fired at least one DailyCompleted event in the last 7d

This means the Audience Builder will find all users who meet this criteria:

An audience report run over the last 7 days.

Now when you Run a Report, you can choose an additional timeframe.

Absolute Reporting

For Absolute Reporting, this is the time-period in which you want to see the performance of your audience. In the example below we’re actually choosing a date-frame that precedes the window of the audience definition.

Will show all audience members over the last 14d.

In the example below, our report is the first 14 days of April. User C hadn’t installed, and therefore will not be included, in the first 12 days of April activity.

The absolute report over the full 14d will not include user C’s activity.

Relative Reporting

For Relative Reporting, below, all users start at the same day of install.

  • Restrict user install dates limit the Audience Users to having installed within the timeframe. Users who’s install date falls out of the defined timeframe will not be included in the report.
  • Days in Lifecycle indicate how many days will be shown in the report (0-14)

So in the below case User A would have 14 of activity, while User C would only have activity on the first 3d after their install.

In a relative report, both user A & User C will have the same day 0.
Next Understanding “Audience Restraints”
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