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Using User-Level Audience Reporting

Once your data is imported, getting started with Audience Reporting is easy. There are simply three components:

Step 1: Create an Audience –

In this step you define the users that make up an audience by choosing the events, attributes or multiple events to define a group of users.

For more information see Creating Audiences

Step 2: Run a Report –

Here you can choose the audiences you’d like to see compared and run them over a set, or dynamic time period.

For more details see Running Reports

Step 3: Run Projections

Determine visualized curve of best fit against your audience to determine future user pLTV

For more details see Forecasting

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