Understanding “Audience Restraints”
When using Audience Reporting when you create an audience, you’re defining a data-set of users through conditions (actions, behaviors or user-properties.) Audience Restraints give you the ability to restrain these defining conditions to only apply to certain timeframes as referenced against user’s install/re-install event.
- A user’s install event is defined as day 0
- While the event defining the condition needs to be within the defined audience timeframe, the user’s install date does not.
- The user’s install (by default) is the first_open_timestamp
The Audience Restraint applies the same defined restraint to all conditions in the defined audience.