1. Consolidated Reporting Overview
MoPub Reporting Aggregation
“Before determining a strategy, you need a source of truth.”
As you may already know, not all advertising reporting is created equal. There are some networks who don’t have reporting APIs; some don’t include much data; and even some that don’t have dashboards. However, almost every network offers some type of daily reporting that indicates how and where they are buying traffic. We’ve built custom APIs that pull in the data available– however presented—and more importantly, extrapolate the missing data to provide a unified view of reporting.
Our reporting is fetched daily and then automatically unified and consolidated to a single-source of truth.
Our goal is to provide you with an accurate-as-possible view of your reporting results and how it’s aligned to your ad-server. For a visual walk-through of the dashboard, please see this article.
“There’s always someone new…”
At time of publication we support over 85 separate network APIs however there will always be a new API we’ve yet to build. If you have a network that you’d like to include, please contact your account manager or shoot an email to firstname.lastname@example.org.