4. Reporting Availability & Timezones
Note when scheduling or pulling ad hoc periodic reports, consider your adserver — MoPub– reporting is only finalized at to 2PM UTC (7a PT) and thereafter must be attributed with 3rd party reporting — a very complex computational process– so any selection before 8a PT will likely yield incomplete results. Our scheduled reporting is designed to re-deliver reports that change +/- 10% by end of day to keep you updated with the most accurate results.
Your ad-server reports in UTC and wherever possible we pull reports in the same timzeone. However, some networks don’t allow timezone selection which could cause impressions discrepancies between days.