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How do you manage privacy & security?

AdLibertas takes user and client privacy very seriously. As such we have strict policies and technologies in place to adhere to global regulations as well as secure app developer private and sensitive information.

All data collected from our customers and your customers/users adhere to the AdLibertas Privacy Policy.

Our approach is split into two components: user-level tracking policy adherence and client protection.

Client Data Security

Products: ALL

Each client maintains a single-tenant architecture which allows complete separation of data. Your data is your own, we don’t share it with anyone without your consent.

While we do believe there is merit to security through obscurity, we can share client accounts feature 256-bit SSL/TLS security and is hosted behind a VPC. Our stack is ISO 9001, FIPS 140-2, HIPPA and NIST-certified.

Your data is safe with us.

User-level Policy adherence

Relevant Products: Audience Reporting.

(Audience Reporting Only): Without a unique user-ID we can’t attribute revenue and events to specific audience, so while AdLibertas doesn’t need the IDFA or other cross-app tracking IDs we do need a unique ID for user attribution. We allow users to standardize on a defined ID, or default to the AndroidID or IDFV (iOS), which Apple clearly states “The ID for Vendors (IDFV), may be used for analytics across apps from the same content provider. ” (source)

iOS 14 Apple AppStore Privacy Submission Guidelines

Relevant Products: Audience Reporting.

As part of the changes introduced with iOS 14, Apple has added additional App Privacy disclosures that app developers must make to help their users understand how their data is collected and used. App Developers that are showing ads, selling in-app purchases or subscriptions, or using 3rd party tools and services like AdLibertas Audience Reporting, must ensure that the appropriate disclosures are made to be compliant with Apples App Privacy policies.

When filling out this section of your App Store page, it is important to consider all monetization, analytics and other service providers and select the answer accordingly. The below highlights which information AdLibertas is accessing when using a 3rd party SDK to validate purchase receipts.

Apple Data Type AdLibertas Accesses
Contact Info No
Health and Fitness No
Financial Info No
Location No
Sensitive Info No
Contacts No
Browsing History No
Search History No
Identifiers Yes
Purchases Yes
Usage See Below *
Diagnostics No

* Many analytics services, such as Firebase, collect Usage and Diagnostic data and this should be selected in the App Privacy page.

Example screenshots of App Privacy with a 3rd party SDK for receipt validation:

  1. Initial screen: Select “Yes, we collect data from this app”
  • Specific categories:
    • Identifiers: Depending on how you are identifying users in analytics and attribution partners, select either “User ID”, “Device ID”, or both.
    • Purchases: Select this category
  • Usage data: while AdLibertas does not directly collect this, analytics partners such as Firebase do collect Usage data and since this capability is required for AdLibertas Audience Reporting, these must be selected.

Additional resources to help you select the correct disclosures for your App Privacy page: You should review the documentation of each of your 3rd party partners for more details on the required privacy settings.

Apple: https://developer.apple.com/app-store/app-privacy-details/

Firebase: https://firebase.google.com/docs/ios/app-store-data-collection

Mopub: https://developers.mopub.com/publishers/ios/app-privacy-details/

IronSource: https://developers.ironsrc.com/ironsource-mobile/unity/apples-privacy-questionnaire-answers-ironsource/

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