Firebase LTV for Ad Network Reporting

So you’ve decided to integrate Firebase to AdLibertas. Congratulations!

Now you can track important metrics like: users, retention and campaign information as it associates with your revenue sources.

Metrics:

• Active Users: the metric we use for your app’s daily usage. This metric is derived from Firebase’s 1-Day Active users, see their documentation for more information.
• New Users: This is derived from a metric called “first_open” and tracked by Firebase.