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Firebase LTV for Ad Network Reporting

So you’ve decided to integrate Firebase to AdLibertas. Congratulations!

Now you can track important metrics like: users, retention and campaign information as it associates with your revenue sources.


  • Active Users: the metric we use for your app’s daily usage. This metric is derived from Firebase’s 1-Day Active users, see their documentation for more information.
  • New Users: This is derived from a metric called “first_open” and tracked by Firebase.
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