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1. Create An Audience

In this article we will show you how to create an audience and define some of the features and tricks in defining an audience.


The purpose of creating an audience is to detail the exact users you’d like to define for step 2: Reporting.

To do so, you need to define (or exclude) the events, attributes and timeframes to isolate the proper group of users. Let’s get started with an example:

Create An Audience

From the main menu, click Audience Reporting > Audience Builder > +New Audience

Options for defining an audience:

1. Audience Name & Audience Description:

This can be very helpful in referring back to your audiences later. You’ll be using these naming conventions when you choose your audiences in reporting. This can be changed at a later date.

2. App Name:

This will limit user events & actions to selected apps.

3. Period:

The date selection is the time period the users have generated the events defined in the audience. A user may have installed outside of this period, but still be included if you include an event that captures the user’s behavior.

4. Event Count

A very valuable metric, this is the count of events from this user. Event Count > 0 will return all users who’ve achieved 1 or more of these events.

5. Using the “AND” Operator

The AND operator will allow you to choose multiple combined events that define a single user. If a user achieves a single event of the two, they will not be included in this audience.

6. Firebase Experiments:

We automatically import your Firebase experiments, pre-populating the variants for ease of revenue-performance measurement of your AB tests.

7. The OR operator

The OR operations allows you to choose multiple events and include a user if they’ve achieved either event.

8. Exclusions

We also allow you to define an audience by choosing events to exclude users. Users who fire an event, or have an attribute included in this sections will NOT be included in your audience.

Clicking Create will build the audience your define. The length of time for this audience to be built will be dependent on the amount of data and the volume of users you have available.

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