AdLibertas increases in-app ad earnings by automating ad optimization.
3rd Party Report Collection
API reporting with the top 25 in-app ad providers while integrating more daily. Integration is fast and simple: all we need are your reporting credentials.
Data aggregation and unification
No more manual compiled reports, mapping ad-unit IDs, resolving country naming conflicts, or uncovering reporting discrepancies amongst your partners. We automate and streamline this manual slog.
The advertising market moves quickly so you should react when a network ramps up CPMs. We provide the latest updates on network spend to make better decisions faster.
Algorithmic CPM ranking
Optimizing your waterfall is as much art as science. The science is straight-forward: the higher CPMs serve first. Fill rates, price floors and price cannibalization are more subtle sides of the exercise. Our system algorithmically maintains your waterfall to ensure you are making the most of current demand.
Price testing & efficiency monitoring
Markets change, prices change. We are constantly testing new pricing to maximize your ability to take advantage of rising prices and simultaneously monitoring and culling low demand to eliminate inefficiencies in your waterfall.
Automatic Waterfall Management
One of the worst parts of waterfall management are the tedious manual updates, the calculation and updating of manual pricing in your waterfall. We automate this entire process – while using your current technology!
The AdLibertas Platform Automates Reporting & Optimization
We work in your existing stack: No tech changes needed. No SDK, no platform change
Integration is easy: all we need are reporting credentials
It’s low risk because cost is based on lift: we charge when you see increased revenue.
We save time & make more